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Inbound Marketer

Are you an impact-driven marketer who enjoys meaningful, self-directed work?  Can you help us to unlock even more growth? We’re looking for an imaginative and entrepreneurial thinker to find (and create) opportunities within our marketing funnel.  You’re going to need to dig deep and be ready to grow to help us make a real dent in our mission, which is “To make world-class marketing easy for everyone”.

Tailwind is a visual marketing tool loved by over 200,000 brands, businesses, and influencers the world over.  Today, our software makes marketing on Pinterest and Instagram easier and more effective.

 

Our Ideal Candidate Will Be:

  • A strong researcher able to mine data (and generate their own) to identify opportunities.
  • An empathetic marketer who takes the time to understand the customers they serve and the problems those customers need to solve.
  • An idea generator who can quickly validate their hypotheses and drive their projects forward.
  • Capable of ruthlessly prioritizing for impact.
  • With the humility (and the good sense) to draw on the considerable talent of our non-hierarchical, non-siloed company of world-class marketers, developers, product people, and customer success folks.
  • Able to conceptualize and take ownership of marketing funnels, onboarding flows, and nurture campaigns, and to test large and small changes to improve conversion rates.
  • Able to create and maintain lead generating assets like webinars, downloads, and free tools that the market will respond to.
  • Gutsy enough to take calculated risks and act entrepreneurially.
  • An authentic, positive, and energetic team-player without the burden of a pesky oversized ego.

 

Desired Skills & Experience:

  • 2+ years experience working as an Inbound Marketer or equivalent position.
  • An excellent copywriter able to educate, delight, and sell in equal measures.
  • An email marketer who sees the big picture and takes care of the little details too.
  • A capable A/B tester.
  • A technologist capable of solving problems with existing software, including marketing automation software.
  • A paid ads specialist capable of driving traffic into our marketing funnels, optimizing, and scaling campaigns. (ideally with experience of social ads, retargeting, and paid search. Certifications are great, but relevant experience is even better)

 

Plusses:

  • Interest in Product Marketing
  • Interest in Growth Marketing

 

Requirements

Please provide at least one sample of your inbound marketing work (an email funnel, landing page, lead gen asset, etc) with an explanation as to what processes or key decisions you made in creating this work.

This position is based in our Oklahoma City office, but we are open to exceptional candidates at our NYC office, or exceptional remote candidates.

 

Learn more about life at Tailwind:

 -  From the blog:  Listen to Your Customers, They’ll Guide What You Should Build
 -  Video:  What’s it Like to Work at Tailwind
 -  Website:  Our Mission, Our Story, Our Team, Our Culture

We value meaningful ownership and that extends into our Tailwind Open Compensation System: www.tailwindapp.com/about/open-compensation

If you have any questions, you can also email careers@tailwindapp.com. We look forward to hearing from you!

Tailwind is proud to be an equal opportunity employer and will consider all qualified applicants regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, Veteran status, or any other legally protected status. If you have a disability or special need that requires accommodation, please let us know.

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