Our mission at Tailwind is to make world-class marketing easy for everyone.
That's a lofty goal, and we like it that way. "Marketing" is among the most rapidly changing industries, with social media, machine learning and artificial intelligence disrupting how companies engage with and acquire customers. These new approaches, paired with ever better tools of the trade, mean that the bar for "world-class" marketing is constantly being raised. Making such complex ideas and tasks truly "easy" is in itself very difficult. And, underpinning all of this is the fact that tens of millions of new marketers have entered the field in the last few years; i.e. "everyone" is expanding by the minute.
Achieving our mission will take years if not decades.
For us to even come close, we need to move as quickly as humanly possible.
That's where you come in. As Chief of Staff at Tailwind, you'll work directly with the CEO and Team Leads to systematically improve the company's operations, tackling critical new initiatives that will help the entire company move faster and execute at a higher level.
Our company is growing quickly. At each phase of growth, challenges arise that we've yet to solve. Often, there is not a clear "owner" to drive the necessary changes, and in many cases no one on the team has solved such issues before. Executing effectively in this position will require a good deal of versatility, the ability to both think strategically and execute effectively, and excellent interpersonal and collaborative skills.
Here are a few examples of challenges we're facing today that you could help solve:
1. Accelerating employer branding and recruiting: We are hiring at a faster rate than we have in the past, and planning to keep our foot on the gas. Historically, hiring managers have driven our hiring processes largely independently, but as our recruiting needs expand and Team Leads become increasingly stretched for time, that process won't scale. In addition, attracting top talent increasingly requires having a strong employer brand that screams "this is an awesome place to work!" Tailwind is an awesome place to work, and by letting people know that more effectively, we'll be able welcome exceptional new team members to the fold faster.
2. Leveraging data to help customers unlock value: The Tailwind product has expanded rapidly in the past two years, with greater expansion on the horizon. We have a much larger, more diverse, customer base than ever before. We need to become increasingly good at guiding our customers toward the parts of the Tailwind suite that are most likely to help them achieve their goals. To do so, we need to figure out how to scalably get more data about our customers and their needs, analyze that data to uncover key insights, and implement processes or product features that leverage that data to deliver greater value.
3. Identifying and evaluating strategic growth opportunities: As our business and product grow, more and more opportunities such as strategic partnerships, potential acquisitions and new growth channels are crossing our radar. Vetting and prioritizing these opportunities can require significant time and effort, as well as a keen eye for strategy. Even more important, though, is that we develop and evolve our own strategic roadmap, such that we can proactively identify the most impactful opportunities to accelerate our growth.
Once again, these are just a few examples. The nature and priority of projects to focus on will evolve rapidly, just as our company continues to do. The common thread, however, is the opportunity to meaningfully and sustainably impact our trajectory as a team.
This position will be the first of its kind at Tailwind; that means you will help shape the role and how it will come to impact the company's performance.
Successful Chiefs of Staff often transition to operational leadership positions after a number of years in the role. Many go on to start companies themselves, or develop into future CEOs.
Key attributes of a great Chief of Staff include:
Knowledge or experience that may set you apart:
More About Tailwind
We serve over 150,000 businesses, large and small, in helping them grow through visual social networks, such as Instagram and Pinterest. We are only getting started, though. Our mission is big and we intend to achieve it.
We are a very close-knit, fast-moving and diverse team that helps each other, learns from one another, and challenges each other to accomplish extraordinary things. With all of the challenges we face day-to-day, there is absolutely no room for egos or any sense of entitlement. We value transparency within the team whether that's sharing new ideas, giving feedback or creating an inclusive environment where anyone can join in on any conversation to everyone's benefit.
Tailwind is proud to be an equal opportunity employer and will consider all qualified applicants regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, Veteran status, or any other legally protected status. If you have a disability or special need that requires accommodation, please let us know.